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Citation

(2022a, September 23). Setting International Standards in How We As An Industry Measure Demographics. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/setting-international-standards-in-how-we-as-an-industry-measure-demographics


Magazines

Research World (February 2008)

This month Research World is focusing on talent development, which pleases me enormously as it is a particular hobby horse of mine. Yet, I am also acutely aware that it is one of those subjects to which it is incredibly difficult to do proper...

Catalogue: Research World 2008
Author: ESOMAR B.V.
February 1, 2008
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Citation

B.V., E. (2008a, February 01). Research World (February 2008). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/research-world-february-2008-


Magazines

Research World (December 2006)

Some contend that the market research industry has missed out on opportunities in the last few decades but is this true? They point for example, at the possibilities of data mining or those offered by the internet. Whatever the case, it is apparent...

Catalogue: Research World 2006
Author: ESOMAR B.V.
December 1, 2006
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Citation

B.V., E. (2006a, December 01). Research World (December 2006). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/research-world-december-2006-


Magazines

Research World (September 2006)

Projections about future developments, delivering expectations, indicating trends and making predictions, are activities that do attract attention. And of course, carefully formed opinions about what will happen in the future are indispensable to the...

Catalogue: Research World 2006
Author: ESOMAR B.V.
September 1, 2006
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Citation

B.V., E. (2006a, September 01). Research World (September 2006). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/research-world-september-2006-


Research papers

Phony or misleading polls

This report is directed toward the business community, since these phony or misleading polls often occur under the auspices of persons without training in the standards that frame survey research. It is intended to reaffirm the ARFs commitment to...

Catalogue: ARF Guidelines Handbook
Author: ARF (Advertising Research Foundation) B.V.
January 1, 1990
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Citation

B.V., A. (1990a, January 01). Phony or misleading polls. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/phony-or-misleading-polls


Research papers

Business audience measurement (BAM) committee

This document, prepared by the Business Audience Measurements (BAM) Committee under the supervision of the Advertising Research Foundation Business Advertising Research Council (BARC), provides the business media industry with basic guidelines that...

Catalogue: ARF Guidelines Handbook
Author: ARF (Advertising Research Foundation) B.V.
January 1, 1990
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Citation

B.V., A. (1990a, January 01). Business audience measurement (BAM) committee. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/business-audience-measurement-bam-committee


Research papers

The impact of the recession on professionalism in market research in the U.K. 1978-1983

The paper attempts to provide an overview of how the recent recession has affected professionalism in Market Research in the UK. It is in five main sections.

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Author: John A. Samuels
June 15, 1984
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Citation

Samuels, J. A. (1984a, June 15). The impact of the recession on professionalism in market research in the U.K. 1978-1983. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-impact-of-the-recession-on-professionalism-in-market-research-in-the-u-k-1978-1983


Research papers

Profit from thinking!

The central thesis of the paper is that the profitability of research companies is hindered because market research is not perceived as a profession, either by those who sell research or by those who buy it. The most significant expression of this...

Catalogue: ESOMAR Congress 1981: Research For Profitability
Author: Hazel Kahan
August 23, 1981
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Citation

Kahan, H. (1981a, August 23). Profit from thinking!. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/profit-from-thinking-


Research papers

The industrialization of market research

The value for money issue is not a new topic, it is as old as Market Research (MR) itself. It has taken different shapes over time however, conditioned as it is by two sets of factors which have clearly followed a certain time path. The first set of...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Author: Arie van der Zwan
September 1, 1978
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Citation

van der Zwan, A. (1978a, September 01). The industrialization of market research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-industrialization-of-market-research